2025香港國際茶文化論壇，解鎖中國茶出海新路徑-中國茶文化國際交流協會

2025香港國際茶文化論壇，解鎖中國茶出海新路徑

2025-10-22 10:38

<section class="weixin_import rich_media_content js_underline_content autoTypeSetting24psection " style="margin: 27px 0px;"> <style type="text/css">.cooldown_tips { margin: 30px auto; margin-top: 0; display: flex; align-items: center; padding: 10px; font-size: 14px; background-color: #f6f7f9; border-radius: 6px; } .cooldown_tips_icon { display: block; width: 18px; height: 18px; margin-right: 8px; } </style> <section data-pm-slice="0 0 []" style="box-sizing: border-box;font-style: normal;font-weight: 400;text-align: justify;font-size: 16px;color: rgb(62, 62, 62);"> <section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 15px 0px 13px;box-sizing: border-box;"> <section style="display: inline-block;vertical-align: top;width: auto;padding: 0px;margin: 0px 10px 0px 0px;flex: 100 100 0%;height: auto;box-sizing: border-box;"> <section style="text-align: center;margin: 0px;line-height: 0;box-sizing: border-box;">&nbsp;</section> </section> <section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 100 100 0%;height: auto;box-sizing: border-box;"> <section style="text-align: center;margin: 0px;line-height: 0;box-sizing: border-box;">&nbsp;</section> </section> </section> <section contenteditable="false" data-arttype="img_2" data-attr="[{&quot;img_link&quot;:{&quot;type&quot;:&quot;lnk_wrap&quot;,&quot;link&quot;:[{&quot;val&quot;:&quot;&quot;},{&quot;val&quot;:&quot;&quot;}]}}]" data-insertafter="true" data-readonly="true" style="margin:27px 0;"> <section class="atrWidget widget_img_2"> <section class="j_sortable ui-sortable" style="display: flex;justify-content: space-between;margin:0 -5px;"> <section class="sortItem addTools" data-ratio="1.6" data-slectratio="1,1.6" data-sortable="1" data-uploadimage="1" data-viewmode="0" style="margin:0;width: 50%;padding:0 5px;"><a href="javascript:;" style="display: block;" target="_blank" title=""><img alt="140327_DSf65p.jpeg" data-bigsrc="/data/uploads/ctciea_AL170_20240312152816_b3c9/images/article_component/146395/20251104_140348_HswtEE.jpeg" data-default="/resource/img/widgets/article/default/img_2_3_4.png" height="100%" src="/data/uploads/ctciea_AL170_20240312152816_b3c9/images/article_component/146395/20251104_140348_DsURuL.jpeg" width="100%"></a></section> <section class="sortItem addTools" data-ratio="1.6" data-slectratio="1,1.6" data-sortable="1" data-uploadimage="1" data-viewmode="0" style="margin:0;width: 50%;padding:0 5px;"><a href="javascript:;" style="display: block;" target="_blank" title=""><img alt="140340_nvmVx6.jpeg" data-bigsrc="/data/uploads/ctciea_AL170_20240312152816_b3c9/images/article_component/146395/20251104_140348_tV5XEu.jpeg" data-default="/resource/img/widgets/article/default/img_2_3_4.png" height="100%" src="/data/uploads/ctciea_AL170_20240312152816_b3c9/images/article_component/146395/20251104_140348_qxj0Bj.jpeg" width="100%"></a></section> </section> </section> <section class="desWrap" contenteditable="true" style="text-align: center;font-size: 14px;color:#999;padding-top: 6px;"> <p class="imgdes isplaceholder" placeholder="圖片描述，不輸入則不顯示"></p> </section> </section> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span leaf="">2025年8月15日，由</span><strong style="box-sizing:border-box"><span style="box-sizing:border-box; color:#30660b"><span leaf="">中國茶文化國際交流協會</span></span></strong><span leaf="">聯合</span><strong leaf="" style="box-sizing:border-box; color:#30660b; font-size:16px; font-style:normal; font-weight:bold; text-align:justify">香港貿易發展局</strong><span leaf="">搭建的高端對話平台「2025香港國際茶文化論壇暨中國茶文旅城市品牌盛典」以「茶飲世界 品牌出海」為主題，匯聚全球茶產業力量，成為整場活動的「思想引擎 」。四位跨領域大咖從</span><strong style="box-sizing:border-box"><span style="box-sizing:border-box; color:#8ec965"><span leaf="">文化傳播、產業趨勢、品牌戰略、歷史科技維度</span></span></strong><span leaf="">，為中國茶品牌國際化破局指路，至今仍具極強參考價值，快一起來重溫這些乾貨金句！</span></p> <section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px;box-sizing: border-box;"> <section style="display: inline-block;vertical-align: middle;width: 33.33%;align-self: center;box-sizing: border-box;"> <section style="margin: 0px;text-align: center;box-sizing: border-box;"> <section style="background-color: rgb(76, 144, 120);height: 1px;box-sizing: border-box;"><svg style="float:left;line-height:0;width:0;vertical-align:top;" viewBox="0 0 1 1"></svg></section> </section> </section> <section style="display: inline-block;vertical-align: middle;width: 33.3333%;align-self: center;flex: 0 0 auto;padding: 0px 8px;box-sizing: border-box;"> <section style="margin: 0px;text-align: center;box-sizing: border-box;"> <section style="background-color: rgb(76, 144, 120);height: 1px;box-sizing: border-box;"><svg style="float:left;line-height:0;width:0;vertical-align:top;" viewBox="0 0 1 1"></svg></section> </section> </section> <section style="display: inline-block;vertical-align: middle;width: 33.33%;align-self: center;box-sizing: border-box;"> <section style="margin: 0px;text-align: center;box-sizing: border-box;"> <section style="background-color: rgb(76, 144, 120);height: 1px;box-sizing: border-box;"><svg style="float:left;line-height:0;width:0;vertical-align:top;" viewBox="0 0 1 1"></svg></section> </section> </section> </section> <section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px;box-sizing: border-box;"> <section style="display: inline-block;vertical-align: bottom;width: 10px;align-self: flex-end;flex: 0 0 auto;height: auto;z-index: 1;line-height: 0;box-sizing: border-box;"> <section style="text-align: center;margin: -28px 0px 0px;box-sizing: border-box;"> <section style="display: inline-block;width: 10px;height: 10px;vertical-align: top;overflow: hidden;border-width: 1px;border-radius: 100%;border-style: solid;border-color: rgb(0, 0, 0);background-color: rgb(255, 210, 90);box-sizing: border-box;"><svg style="float:left;line-height:0;width:0;vertical-align:top;" viewBox="0 0 1 1"></svg></section> </section> </section> <section style="display: inline-block;vertical-align: bottom;width: 30px;flex: 0 0 auto;height: auto;align-self: flex-end;margin: 0px -5px 0px -10px;box-sizing: border-box;"> <section style="transform: rotateZ(45deg);-webkit-transform: rotateZ(45deg);-moz-transform: rotateZ(45deg);-o-transform: rotateZ(45deg);box-sizing: border-box;"> <section style="margin: 0px 0px 11px;box-sizing: border-box;"> <section style="background-color: rgb(0, 0, 0);height: 1px;box-sizing: border-box;"><svg style="float:left;line-height:0;width:0;vertical-align:top;" viewBox="0 0 1 1"></svg></section> </section> </section> </section> <section style="display: inline-block;vertical-align: bottom;width: auto;align-self: flex-end;flex: 100 100 0%;border-bottom: 1px solid rgb(0, 0, 0);height: auto;padding: 0px 0px 0px 5px;box-sizing: border-box;"> <section style="margin: 0.5em auto;text-align: center;box-sizing: border-box;"> <section nodeleaf="" style="max-width: 100%;border-radius: 0px 60px 0px 3.8em;display: inline-block;line-height: 0;border-right: 0px none rgb(62, 62, 62);overflow: hidden;box-sizing: border-box;"><img class="rich_pages wxw-img" data-imgfileid="100004066" data-ratio="0.6666667" data-s="300,640" data-type="png" data-w="1080" src="/data/uploads/ctciea_AL170_20240312152816_b3c9/images/article_component/146395/20251022_103902_BRLJh6.jpg" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box; height: inherit;"></section> </section> <section style="color: rgb(0, 0, 0);font-size: 12px;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px"><span leaf="">中國茶文化國際交流協會執行會長、香港新聞工作者聯會會長 張國良</span></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px">&nbsp;</p> </section> <section style="margin: 0px 0px 2px;box-sizing: border-box;"> <section style="text-align: justify;color: rgb(0, 0, 0);letter-spacing: 1px;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><strong style="box-sizing:border-box"><span style="box-sizing:border-box; color:#30660b"><span leaf="">張國良：以香港為橋，讓中華茶文化走向世界舞台</span></span></strong></p> </section> </section> </section> </section> <section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"> <section style="display: inline-block;width: auto;vertical-align: top;align-self: flex-start;flex: 100 100 0%;height: auto;margin: 0px 0px 0px 25px;box-sizing: border-box;"> <section style="text-align: justify;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span style="box-sizing:border-box; color:#4c9078"><strong style="box-sizing:border-box"><span leaf="">張國良在開幕致辭中，不僅點明了論壇的初心，更勾勒出中國茶出海的清晰路徑：</span></strong></span></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span leaf="">中國茶文化國際交流協會始終堅信，茶是中華文脈的重要載體 —— 它承載著千年歷史積澱與生活智慧，早已超越飲品的屬性，成為跨越國界的文化符號。</span><strong style="box-sizing:border-box"><span style="box-sizing:border-box; color:#8ec965"><span leaf="">本次論壇的舉辦，正是為了推動這份文化瑰寶走向世界，讓更多人讀懂中國茶的魅力。</span></span></strong></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span leaf="">新時代下，中國茶想在全球市場站穩腳跟，單靠茶香遠遠不夠。</span><strong style="box-sizing:border-box"><span style="box-sizing:border-box; color:#8ec965"><span leaf="">品牌力量、文化傳播、產業創新缺一不可，</span></span></strong><span leaf="">而香港作為中西文化交匯的國際窗口，正是中國茶品牌「揚帆出海」的理想起點，協會也將持續以這裡為樞紐，為茶企搭建合作橋樑。</span></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span leaf="">我們希望通過這樣的論壇，匯聚全球茶產業的智慧與力量，幫助中國茶品牌講好自己的故事，讓中華茶文化真正融入世界多元文化的交流中。</span></p> </section> </section> </section> <section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px;box-sizing: border-box;"> <section style="display: inline-block;vertical-align: bottom;width: 10px;align-self: flex-end;flex: 0 0 auto;height: auto;z-index: 1;line-height: 0;box-sizing: border-box;"> <section style="text-align: center;margin: -28px 0px 0px;box-sizing: border-box;"> <section style="display: inline-block;width: 10px;height: 10px;vertical-align: top;overflow: hidden;border-width: 1px;border-radius: 100%;border-style: solid;border-color: rgb(0, 0, 0);background-color: rgb(255, 210, 90);box-sizing: border-box;"><svg style="float:left;line-height:0;width:0;vertical-align:top;" viewBox="0 0 1 1"></svg></section> </section> </section> <section style="display: inline-block;vertical-align: bottom;width: 30px;flex: 0 0 auto;height: auto;align-self: flex-end;margin: 0px -5px 0px -10px;box-sizing: border-box;"> <section style="transform: rotateZ(45deg);-webkit-transform: rotateZ(45deg);-moz-transform: rotateZ(45deg);-o-transform: rotateZ(45deg);box-sizing: border-box;"> <section style="margin: 0px 0px 11px;box-sizing: border-box;"> <section style="background-color: rgb(0, 0, 0);height: 1px;box-sizing: border-box;"><svg style="float:left;line-height:0;width:0;vertical-align:top;" viewBox="0 0 1 1"></svg></section> </section> </section> </section> <section style="display: inline-block;vertical-align: bottom;width: auto;align-self: flex-end;flex: 100 100 0%;border-bottom: 1px solid rgb(0, 0, 0);height: auto;padding: 0px 0px 0px 5px;box-sizing: border-box;"> <section style="margin: 0.5em auto;text-align: center;box-sizing: border-box;"> <section nodeleaf="" style="max-width: 100%;border-radius: 3.8em 0px;display: inline-block;line-height: 0;overflow: hidden;box-sizing: border-box;"><img class="rich_pages wxw-img" data-imgfileid="100004067" data-ratio="0.6666667" data-s="300,640" data-type="png" data-w="1080" src="/data/uploads/ctciea_AL170_20240312152816_b3c9/images/article_component/146395/20251022_103902_FGUewZ.jpg" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box; height: inherit;"></section> </section> <section style="color: rgb(0, 0, 0);font-size: 12px;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px"><span leaf="">浙江大學茶學系教授、博士生導師，浙江省茶文化研究會副會長，日本崎阜大學博士（茶生物化學、茶與健康領域權威）屠幼英</span></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px">&nbsp;</p> </section> <section style="margin: 0px 0px 2px;box-sizing: border-box;"> <section style="text-align: justify;color: rgb(48, 102, 11);letter-spacing: 1px;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><strong style="box-sizing:border-box"><span leaf="">屠幼英：新茶飲 3500 億規模背後，藏著茶產業的未來方向</span></strong></p> </section> </section> </section> </section> <section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"> <section style="display: inline-block;width: auto;vertical-align: top;align-self: flex-start;flex: 100 100 0%;height: auto;margin: 0px 0px 0px 25px;box-sizing: border-box;"> <section style="text-align: justify;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span style="box-sizing:border-box; color:#4c9078"><strong style="box-sizing:border-box"><span leaf="">深耕茶學研究數十年的屠幼英，用扎實的數據與專業洞察，解讀新茶飲如何為茶產業注入新活力：</span></strong></span></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span leaf="">2024 年新茶飲市場規模突破 3500 億，與傳承千年的傳統茶體量持平，形成「雙輪驅動」的新格局 —— 這不僅意味著茶產業的蓬勃發展，更說明年輕群體開始主動擁抱茶文化，為行業未來埋下希望的種子。</span></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span leaf="">2025 年上半年，4家新茶飲企業成功上市且市值均超百億，資本市場的認可證明了茶產業的潛力，但部分企業後續市值波動也提醒我們：唯有堅守品質、聚焦健康，才能實現長期穩健發展。</span></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span leaf="">茶中已發現 1500 多種健康化合物，在抗氧化、改善腸道菌群等方面功效顯著。面對國民亞健康現狀與「三減」政策導向，</span><strong style="box-sizing:border-box"><span style="box-sizing:border-box; color:#8ec965"><span leaf="">新茶飲必須從「好喝」向「喝好」轉</span></span></strong><span style="box-sizing:border-box; color:#8ec965"><span leaf="">型，</span></span><span leaf="">兼顧低熱量、功能性與美味，這才是打動消費者的核心。</span></p> </section> </section> </section> <section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px;box-sizing: border-box;"> <section style="display: inline-block;vertical-align: bottom;width: 10px;align-self: flex-end;flex: 0 0 auto;height: auto;z-index: 1;line-height: 0;box-sizing: border-box;"> <section style="text-align: center;margin: -28px 0px 0px;box-sizing: border-box;"> <section style="display: inline-block;width: 10px;height: 10px;vertical-align: top;overflow: hidden;border-width: 1px;border-radius: 100%;border-style: solid;border-color: rgb(0, 0, 0);background-color: rgb(255, 210, 90);box-sizing: border-box;"><svg style="float:left;line-height:0;width:0;vertical-align:top;" viewBox="0 0 1 1"></svg></section> </section> </section> <section style="display: inline-block;vertical-align: bottom;width: 30px;flex: 0 0 auto;height: auto;align-self: flex-end;margin: 0px -5px 0px -10px;box-sizing: border-box;"> <section style="transform: rotateZ(45deg);-webkit-transform: rotateZ(45deg);-moz-transform: rotateZ(45deg);-o-transform: rotateZ(45deg);box-sizing: border-box;"> <section style="margin: 0px 0px 11px;box-sizing: border-box;"> <section style="background-color: rgb(0, 0, 0);height: 1px;box-sizing: border-box;"><svg style="float:left;line-height:0;width:0;vertical-align:top;" viewBox="0 0 1 1"></svg></section> </section> </section> </section> <section style="display: inline-block;vertical-align: bottom;width: auto;align-self: flex-end;flex: 100 100 0%;border-bottom: 1px solid rgb(0, 0, 0);height: auto;padding: 0px 0px 0px 5px;box-sizing: border-box;"> <section style="margin: 0.5em auto;text-align: center;box-sizing: border-box;"> <section nodeleaf="" style="max-width: 100%;border-radius: 0px 60px 0px 3.8em;display: inline-block;line-height: 0;border-right: 0px none rgb(62, 62, 62);overflow: hidden;box-sizing: border-box;"><img class="rich_pages wxw-img" data-imgfileid="100004063" data-ratio="0.6666667" data-s="300,640" data-type="png" data-w="1080" src="/data/uploads/ctciea_AL170_20240312152816_b3c9/images/article_component/146395/20251022_103902_0WUcRd.jpg" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box; height: inherit;"></section> </section> <section style="color: rgb(0, 0, 0);font-size: 12px;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px"><span leaf="">中國社會科學院工業經濟研究所研究員、博士生導師，中國品牌營銷學會副會長（品牌競爭力研究權威）張世賢</span></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px">&nbsp;</p> </section> <section style="margin: 0px 0px 2px;box-sizing: border-box;"> <section style="text-align: justify;color: rgb(0, 0, 0);letter-spacing: 1px;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><strong style="box-sizing:border-box"><span style="box-sizing:border-box; color:#30660b"><span leaf="">張世賢：從「賣原料」到「做品牌」，中國茶出海的必由之路</span></span></strong></p> </section> </section> </section> </section> <section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"> <section style="display: inline-block;width: auto;vertical-align: top;align-self: flex-start;flex: 100 100 0%;height: auto;margin: 0px 0px 0px 25px;box-sizing: border-box;"> <section style="margin: 0px 0px 10px;box-sizing: border-box;"> <section style="text-align: justify;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span style="box-sizing:border-box; color:#4c9078"><strong style="box-sizing:border-box"><span leaf="">長期關注產業發展的張世賢，直擊中國茶品牌國際化的痛點，給出了切實可行的破局思路：</span></strong></span></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span leaf="">中國茶長期以原料出口為主，附加值低、話語權弱，這與中國製造業大國的地位極不匹配。</span><strong style="box-sizing:border-box"><span style="box-sizing:border-box; color:#8ec965"><span leaf="">「品牌茶出海」不是選擇題，而是必答題</span></span></strong><span leaf="">&nbsp;—— 只有打造有影響力的品牌，才能讓中國茶在全球市場擁有真正的競爭力。</span></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span leaf="">品牌的核心是</span><strong style="box-sizing:border-box"><span style="box-sizing:border-box; color:#8ec965"><span leaf="">「品質 + 信譽 + 顧客價值」</span></span></strong><span leaf="">：品質是基礎，信譽是保障，而讓消費者願意為品牌溢價買單，才是品牌競爭力的終極體現。要做到這一點，必須通過科技創新為產品</span><strong style="box-sizing:border-box"><span style="box-sizing:border-box; color:#8ec965"><span leaf="">「賦能」</span></span></strong><span leaf="">，通過文化內涵為品牌</span><strong style="box-sizing:border-box"><span style="box-sizing:border-box; color:#8ec965"><span leaf="">「賦值」</span></span></strong><span leaf="">。</span></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span leaf="">中國茶品牌普遍存在「地理標籤依賴症」，西湖龍井、信陽毛尖等品牌脫離產地便失去辨識度。建議行業打破單打獨鬥的局面，在協會等平台的統籌下組團出海，形成</span><strong style="box-sizing:border-box"><span style="box-sizing:border-box; color:#8ec965"><span leaf="">「各有特色、美美與共」</span></span></strong><span leaf="">的品牌矩陣，借助香港的國際資源輻射全球。</span></p> </section> </section> </section> </section> <section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px;box-sizing: border-box;"> <section style="display: inline-block;vertical-align: bottom;width: 10px;align-self: flex-end;flex: 0 0 auto;height: auto;z-index: 1;line-height: 0;box-sizing: border-box;"> <section style="text-align: center;margin: -28px 0px 0px;box-sizing: border-box;"> <section style="display: inline-block;width: 10px;height: 10px;vertical-align: top;overflow: hidden;border-width: 1px;border-radius: 100%;border-style: solid;border-color: rgb(0, 0, 0);background-color: rgb(255, 210, 90);box-sizing: border-box;"><svg style="float:left;line-height:0;width:0;vertical-align:top;" viewBox="0 0 1 1"></svg></section> </section> </section> <section style="display: inline-block;vertical-align: bottom;width: 30px;flex: 0 0 auto;height: auto;align-self: flex-end;margin: 0px -5px 0px -10px;box-sizing: border-box;"> <section style="transform: rotateZ(45deg);-webkit-transform: rotateZ(45deg);-moz-transform: rotateZ(45deg);-o-transform: rotateZ(45deg);box-sizing: border-box;"> <section style="margin: 0px 0px 11px;box-sizing: border-box;"> <section style="background-color: rgb(0, 0, 0);height: 1px;box-sizing: border-box;"><svg style="float:left;line-height:0;width:0;vertical-align:top;" viewBox="0 0 1 1"></svg></section> </section> </section> </section> <section style="display: inline-block;vertical-align: bottom;width: auto;align-self: flex-end;flex: 100 100 0%;border-bottom: 1px solid rgb(0, 0, 0);height: auto;padding: 0px 0px 0px 5px;box-sizing: border-box;"> <section style="margin: 0.5em auto;text-align: center;box-sizing: border-box;"> <section nodeleaf="" style="max-width: 100%;border-radius: 3.8em 0px;display: inline-block;line-height: 0;overflow: hidden;box-sizing: border-box;"><img class="rich_pages wxw-img" data-imgfileid="100004069" data-ratio="0.6666667" data-s="300,640" data-type="png" data-w="1080" src="/data/uploads/ctciea_AL170_20240312152816_b3c9/images/article_component/146395/20251022_103902_wNK5D2.jpg" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box; height: inherit;"></section> </section> <section style="color: rgb(0, 0, 0);font-size: 12px;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px"><span leaf="">國家一級評茶師、中國農業科學院茶葉研究所研究員，浙江省技術能手（茶歷史文化、產業科技領域專家）劉栩</span></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px">&nbsp;</p> </section> <section style="margin: 0px 0px 2px;box-sizing: border-box;"> <section style="text-align: justify;color: rgb(48, 102, 11);letter-spacing: 1px;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><strong style="box-sizing:border-box"><span leaf="">劉栩：2150年歷史 + 前沿科技，中國茶的獨特底氣</span></strong></p> </section> </section> </section> </section> <section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"> <section style="display: inline-block;width: auto;vertical-align: top;align-self: flex-start;flex: 100 100 0%;height: auto;margin: 0px 0px 0px 25px;box-sizing: border-box;"> <section style="margin: 0px 0px 10px;box-sizing: border-box;"> <section style="text-align: justify;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span style="box-sizing:border-box; color:#4c9078"><strong style="box-sizing:border-box"><span leaf="">深諳茶產業底蘊與科技發展的劉栩，從歷史與現實兩個維度，展現了中國茶出海的硬核實力：</span></strong></span></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span leaf="">中國是世界最早種茶、飲茶的國家，陝西漢墓出土的2150年前的茶葉，印證了我們深厚的茶文化底蘊；如今，中國茶葉種植面積、產量均佔世界一半以上，1/3國土面積為茶區，這樣的資源優勢是其他國家無法比擬的。</span></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span leaf="">很多人覺得茶道是「高高在上的儀式」，其實不然 ——&nbsp;</span><strong leaf="" style="align-self:flex-start; box-sizing:border-box; color:#8ec965; flex-flow:row; flex:100 100 0%; font-size:16px; font-style:normal; font-weight:bold; justify-content:flex-start; text-align:justify; vertical-align:top">茶道是融入日常生活的智慧，相關詩詞超1萬首，與儒釋道文化深度交融。</strong><span leaf="">未來，我們可以借助數字化、智能化技術，優化茶倉儲、消費體驗等環節，讓茶文化更貼近現代生活。</span></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span leaf="">中國茶產業的科技實力同樣領先全球：超91所高校和研究所、3500多位專業研究人員覆蓋全產業鏈，中國茶葉學會已培訓2萬余名國內人才、600位國際專家，這些都是我們茶品牌出海的底氣所在。</span></p> </section> </section> </section> </section> <section style="margin: 0.5em auto;text-align: center;box-sizing: border-box;"> <section nodeleaf="" style="max-width: 100%;display: inline-block;line-height: 0;border-color: rgb(204, 204, 204);border-width: 8px;border-style: solid;box-sizing: border-box;"><img class="rich_pages wxw-img" data-imgfileid="100004071" data-ratio="0.4601852" data-s="300,640" data-type="png" data-w="1080" src="/data/uploads/ctciea_AL170_20240312152816_b3c9/images/article_component/146395/20251022_103902_Yzf17U.jpg" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box; height: inherit;"></section> </section> <section style="text-align: center;justify-content: center;display: flex;flex-flow: row;margin: 0px 0px 10px;box-sizing: border-box;"> <section style="display: inline-block;width: 100%;vertical-align: top;align-self: flex-start;flex: 0 0 auto;background-color: rgb(236, 241, 211);padding: 20px;height: auto;box-sizing: border-box;"> <section style="justify-content: center;display: flex;flex-flow: row;margin: 0px 0px 14px;box-sizing: border-box;"> <section style="display: inline-block;vertical-align: bottom;width: 18px;align-self: flex-end;flex: 0 0 auto;height: auto;box-sizing: border-box;"> <section style="margin: 0px;box-sizing: border-box;"> <section style="background-color: rgb(76, 144, 120);height: 1px;box-sizing: border-box;"><svg style="float:left;line-height:0;width:0;vertical-align:top;" viewBox="0 0 1 1"></svg></section> </section> </section> <section style="display: inline-block;vertical-align: bottom;width: auto;align-self: flex-end;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;box-sizing: border-box;"> <section style="display: flex;width: 100%;flex-flow: column;box-sizing: border-box;"> <section style="z-index: 1;box-sizing: border-box;"> <section style="margin: 0px;line-height: 0;box-sizing: border-box;">&nbsp;</section> </section> </section> </section> <section style="display: inline-block;vertical-align: bottom;width: 18px;align-self: flex-end;flex: 0 0 auto;height: auto;box-sizing: border-box;"> <section style="margin: 0px;box-sizing: border-box;"> <section style="background-color: rgb(76, 144, 120);height: 1px;box-sizing: border-box;"><svg style="float:left;line-height:0;width:0;vertical-align:top;" viewBox="0 0 1 1"></svg></section> </section> </section> </section> <section style="text-align: justify;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span leaf="">這場論壇的價值，不僅在於匯聚了行業智慧，更在於為中國茶品牌出海指明了方向。而</span><strong leaf="" style="align-self:flex-end; background-color:#dae5a5; box-sizing:border-box; color:#30660b; flex-flow:row; flex:0 0 auto; font-size:16px; font-style:normal; font-weight:bold; justify-content:center; max-width:100%; min-width:5%; text-align:justify; vertical-align:bottom">中國茶文化國際交流協會</strong><span leaf="">，始終是這條路上的</span><strong style="box-sizing:border-box"><span style="box-sizing:border-box; color:#8ec965"><span leaf="">「推動者」與「服務者」</span></span></strong><span leaf="">—— 未來，協會將繼續搭建更多國際交流平台，整合行業資源，助力更多中國茶品牌走向世界。</span></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal"><span leaf="">如果你也關注中國茶產業的發展，渴望獲取更多行業前沿洞察，歡迎持續關注我們—— 後續我們將帶來更多茶界盛會解讀、大咖觀點分享，與你一同見證中國茶的全球崛起！</span></p> </section> </section> </section> <section style="text-align: center;justify-content: center;display: flex;flex-flow: row;margin: 10px 0px;box-sizing: border-box;"> <section style="display: inline-block;width: auto;vertical-align: middle;align-self: center;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;box-sizing: border-box;"> <section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px 0px;box-sizing: border-box;"> <section style="display: inline-block;vertical-align: top;width: 33.33%;box-sizing: border-box;"> <section style="transform: perspective(0px) rotateZ(333deg);-webkit-transform: perspective(0px) rotateZ(333deg);-moz-transform: perspective(0px) rotateZ(333deg);-o-transform: perspective(0px) rotateZ(333deg);transform-style: flat;box-sizing: border-box;"> <section style="text-align: center;justify-content: center;display: flex;flex-flow: row;margin: 0px;transform: rotateY(180deg);-webkit-transform: rotateY(180deg);-moz-transform: rotateY(180deg);-o-transform: rotateY(180deg);box-sizing: border-box;"> <section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 0 0 0%;height: auto;line-height: 0;box-sizing: border-box;"> <section style="box-sizing: border-box;"> <section style="display: inline-block;width: 0px;height: 0px;vertical-align: top;overflow: hidden;border-style: solid;border-width: 12px 3px 0px;border-color: rgb(252, 220, 87) rgba(255, 255, 255, 0) rgba(255, 255, 255, 0);box-sizing: border-box;"> <section style="text-align: justify;letter-spacing: 1px;line-height: 1.8;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> </section> </section> </section> </section> <section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 0 0 0%;height: auto;line-height: 0;padding: 0px 4px;margin: 0px;box-sizing: border-box;"> <section style="transform: rotateZ(37deg);-webkit-transform: rotateZ(37deg);-moz-transform: rotateZ(37deg);-o-transform: rotateZ(37deg);box-sizing: border-box;"> <section style="margin: 2px 0px 0px;box-sizing: border-box;"> <section style="display: inline-block;width: 0px;height: 0px;vertical-align: top;overflow: hidden;border-style: solid;border-width: 12px 3px 0px;border-color: rgb(252, 220, 87) rgba(255, 255, 255, 0) rgba(255, 255, 255, 0);box-sizing: border-box;"> <section style="text-align: justify;letter-spacing: 1px;line-height: 1.8;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> </section> </section> </section> </section> </section> </section> </section> </section> <section style="display: inline-block;vertical-align: top;width: auto;min-width: 5%;max-width: 100%;flex: 0 0 auto;height: auto;box-sizing: border-box;"> <section style="text-align: center;box-sizing: border-box;"> <section style="color: rgb(148, 173, 19);box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px"><strong style="box-sizing:border-box"><span leaf="">掃碼添加官網&nbsp;</span></strong></p> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px"><strong style="box-sizing:border-box"><span leaf="">一盞茶、一段事，萬千茶趣待君共賞</span></strong></p> </section> </section> </section> <section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;padding: 0px 0px 0px 3px;box-sizing: border-box;"> <section style="transform: rotateZ(30deg);-webkit-transform: rotateZ(30deg);-moz-transform: rotateZ(30deg);-o-transform: rotateZ(30deg);box-sizing: border-box;"> <section style="text-align: center;justify-content: center;display: flex;flex-flow: row;margin: 0px;box-sizing: border-box;"> <section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 0 0 0%;height: auto;line-height: 0;box-sizing: border-box;"> <section style="box-sizing: border-box;"> <section style="display: inline-block;width: 0px;height: 0px;vertical-align: top;overflow: hidden;border-style: solid;border-width: 12px 3px 0px;border-color: rgb(252, 220, 87) rgba(255, 255, 255, 0) rgba(255, 255, 255, 0);box-sizing: border-box;"> <section style="text-align: justify;letter-spacing: 1px;line-height: 1.8;box-sizing: border-box;"> <p style="box-sizing:border-box; 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margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> </section> </section> </section> </section> <section style="display: inline-block;vertical-align: top;width: auto;align-self: flex-start;flex: 0 0 0%;height: auto;margin: 0px;line-height: 0;box-sizing: border-box;"> <section style="transform: perspective(0px);-webkit-transform: perspective(0px);-moz-transform: perspective(0px);-o-transform: perspective(0px);transform-style: flat;box-sizing: border-box;"> <section style="text-align: center;transform: rotateX(180deg);-webkit-transform: rotateX(180deg);-moz-transform: rotateX(180deg);-o-transform: rotateX(180deg);box-sizing: border-box;"> <section style="display: inline-block;width: 15px;height: 15px;vertical-align: top;overflow: hidden;border-style: solid;border-width: 2px;border-color: rgba(255, 255, 255, 0) rgba(255, 255, 255, 0) rgb(221, 243, 110);border-radius: 100px;box-sizing: border-box;"> <section style="text-align: justify;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px; white-space:normal">&nbsp;</p> </section> </section> </section> </section> </section> </section> </section> </section> </section> </section> <section style="text-align: center;justify-content: center;display: flex;flex-flow: row;margin: 10px 0px;box-sizing: border-box;"> <section style="display: inline-block;vertical-align: top;width: 66%;align-self: flex-start;flex: 0 0 auto;background-color: rgb(244, 252, 231);border-style: solid;border-width: 0px 0px 0px 2px;border-left-color: rgb(63, 120, 26);padding: 15px;height: auto;margin: 0px -16px 0px 0px;box-sizing: border-box;"> <section style="margin: 0px;line-height: 0;box-sizing: border-box;"> <section nodeleaf="" style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 56%;height: auto;box-sizing: border-box;"><img class="rich_pages wxw-img" data-imgfileid="100004068" data-ratio="1" data-s="300,640" data-type="png" data-w="600" src="/data/uploads/ctciea_AL170_20240312152816_b3c9/images/article_component/146395/20251022_103902_V36jV1.jpg" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box; height: inherit;"></section> </section> <section style="margin: 10px 0px 0px;box-sizing: border-box;"> <p style="box-sizing:border-box; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; padding:0px"><span style="box-sizing:border-box; color:#3f781a; font-size:14px"><span leaf="">網站</span></span><span style="box-sizing:border-box; color:#3f781a"><span leaf="">&nbsp;｜</span></span><span style="box-sizing:border-box; color:#30660b; font-size:14px"><span leaf="">中國茶文化國際交流協會</span></span></p> </section> </section> <section style="display: inline-block;vertical-align: bottom;width: auto;min-width: 5%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: flex-end;box-sizing: border-box;"> <section style="transform: perspective(0px);-webkit-transform: perspective(0px);-moz-transform: perspective(0px);-o-transform: perspective(0px);transform-style: flat;box-sizing: border-box;"> <section style="margin: 0px;line-height: 0;transform: rotateY(180deg);-webkit-transform: rotateY(180deg);-moz-transform: rotateY(180deg);-o-transform: rotateY(180deg);box-sizing: border-box;"> <section nodeleaf="" style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 25px;height: auto;box-sizing: border-box;"><img class="rich_pages wxw-img" data-imgfileid="100004073" data-ratio="0.478" data-s="300,640" data-type="png" data-w="500" src="/data/uploads/ctciea_AL170_20240312152816_b3c9/images/article_component/146395/20251022_103902_NdCQB0.jpg" style="vertical-align: middle; max-width: 100%; width: 100%; box-sizing: border-box; height: inherit;"></section> </section> </section> </section> </section> </section> <section>&nbsp;</section> <p style="display:none">&nbsp;</p> </section> <p>&nbsp;</p>